Switching to Google AMP and back

A few months ago I added support for AMP to this blog. Not that it desperately needed it, but the premise seemed interesting and I figured it would be good to get some experience with new technology. The real selling point for me is how fast this website would appear in search results.

The switch to AMP

This website is built with Jekyll, hosted on Github pages, and behind a Cloudflare proxy. Why cloudflare? Same reason for using AMP! Websites are pretty much my business, and I want my own home to be powered by both TLS and HTTP/2!

What this meant for AMP though is that I had to change my main site into an AMP site. Dynamic websites unlike this might be able to create both an AMP and non-AMP website.

In practice these are the things I had to do:

  • Inline stylesheets. This was fairly easy with jekyll, I just had to change my linked stylesheets to an {% include .. %}.
  • Add a bunch of AMP boilerplate.
  • Add JSON-LD in my website header. The AMP website says it’s not required, but without it you’re not going to get AMP support in google results.
  • Changing all <img> tags to <amp-img> tags.
  • Removing all javascript. The only bits of JS I had was for google analytics, which gets replaced with <amp-analytics>.
  • And.. Disqus. This was a bit harder to solve.


Disqus requires javascript. I figured the best solution for using Disqus with AMP is to have the Disqus comment box run in an iframe. This created a few more challenges:

AMP doesn’t allow javascript, but it does allow iframes using <amp-iframe>, but there’s a caveat. If you want to run javascript inside that iframe, the iframe has to be hosted on a different domain for security reasons.

I tried to trick it with some domain variations, and a redirect, but had no luck. I ended up creating a separate github repository specifically for serving my Disqus comments.

This worked, but there was a second issue. Disqus itself also uses an iframe to embed comments. To ensure that this Disqus iframe is large enough, it will dynamically resize based on its contents.

I had to do something similar. I had to detect when the inner Disqus iframe resized, so I could resize the outer amp iframe. I had trouble doing this with my usual javascript events. After I while I realized that Disqus itself must send a message from the iframe to the top document. I figured it would likely do this with the postMessage javascript API. And I was right!

So all I had to do is listen for the resize messages the Disqus application sends out, and then forward the resize messages to the AMP document. A total hack, but here is a snippet:

window.addEventListener('message', function(ev) {
    if (String(!=='{') {
        // Not a disqus event
    var data = JSON.parse(;
    if ( !== "resize") return;
    // We just got a resize event from disqus.
    // This means we need to tell AMP in the parent
    // to also resize the parent iframe.
        sentinel: 'amp',
        type: 'embed-size',
        height: document.body.scrollHeight
    }, '*');
}, false);

You can find the full iframe source here.

A few months later Disqus themselves officially announced support for AMP as well, rendering my solution pointless, but as it turns out their solution is pretty much the same as my own hack!

But! I wasn’t out of the woods. As it turns out, AMP iframes are only allowed to be placed ‘below the fold’. Their definition of this is at least 600px from the top or not within the first 75% of the page.

I have a few articles on my blog that are just 1 paragraph, so as a result for those Disqus boxes simply would not load. Bummer!

Switching back to HTML

Today I’m switching back from AMP to regular HTML. One reason is that I found that Disqus didn’t always reliably resizes, but there’s a few others.

I’ve always been pretty big on web standards, and AMP is basically a deviation from that. I really didn’t enjoy changing my <img> to <amp-img> tags. The weird boilerplate and new dependency on javascript didn’t help either. I believe my blog should be useful and useable in in places where Javascript is not enabled, and after removing AMP, this is true once more.

I believe that web standards will always win, so bending to the will of Google Engineers that make the web less open for something that is likely a fad didn’t seem right to me.

Another issue is that google effectively takes over your traffic, and replaces your url with their own. This means that if people want to share a link to your site, they’ll link to google, not you.

I still like the idea of AMP, and I would be happy to restrict myself to a stricter subset of HTML and CSS for better performance and to be allowed to be preloaded in google search results on mobile, but I refuse to tie myself to a superset. For AMP for me to be an option, the following has to be true:

  1. Don’t require javascript for normal website operations.
  2. Don’t rely on proprietary extensions, and let me use standard HTML for basic features like <img>.
  3. Provide an easy way for users to discover the real URL.

The real question I would have though, is why didn’t they just use Atom or RSS for this? (Atom the xml format, not the bulky text editor).

Some benefits of Atom:

  1. Allows embedding of full articles in HTML.
  2. It’s widely accepted that Atom is going to be consumed in places that don’t allow javascript, and tend to have minimal markup, describing content, not presentation.
  3. Is extremely widely, almost universally supported by news agencies and blogs, which seems to be the target audience for AMP.
  4. Contains meta-data related to publishing, so it doesn’t require embedding JSON-LD blobs.

Anyway, welcome back to the HTML website!

Some more reading:

Web mentions


  • Shameer C

    Thanks for writing this!
    I was also thinking of moving to AMP, but retracted after realizing the amount of work required for it. The benefits are not worth the effort and I highly doubt AMP will go mainstream in it's current form.

  • Rafael Pereira

    I found it was really hard to include the sass generated css into the head of my AMP site, then I found this code, that builds the css into the head after liquid makes all the fuss: {% capture include_to_scssify %}{% include main.scss %}{% endcapture %}{{ include_to_scssify | scssify }}. Also, I'm trying to include disqus to the posts but that's been proving really hard, even with the official hack. To post it in another domain is just tiring. I'm also interessed in StaticMan maybe. Anyway, thanks for this post, was really helpful!

  • Chandan

    After enabling AMP my Adsense earnings are decreasing. How to remove amp from my pages?